LYONS: TALK INTO TEA

Challenge

Reinvigorate Irish people’s grá for Lyons Tea through the much loved creative platform ‘Lyons Puts The Talk Into Tea’.

Insight

Generate bonfire moments through earned media and sustained influencer partnerships to embed the overall creative message and drive awareness with the consumer.

Idea

For a nation of talkers, we don't talk about the important things nearly enough. A nationwide survey and key partnerships with some of Ireland’s best talkers aimed to communicate the benefits of talking over a cuppa through real human stories.

Impact

  • 18 pieces of media coverage nationwide.

  • Total media reach: 1,550,000.

  • Social media partnership reach of 547,000.

  • Creative partner interview in key lifestyle press.

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