89% of Irish people feel they are just “going through the motions” of their day-to-day life
46% of people across Ireland rarely engage in spontaneous activity, while almost 80% of people crave more fun in their lives, according to new data from Jailbird CommunicationS
Is the art of spontaneity dead? 89% of people nationwide feel they are “going through the motions” in their everyday lives, according to new data from Jailbird Communications. The survey also revealed a widespread demand for more FUN nationwide (80%), with almost half (46%) of people admitting they rarely embrace the unknown or engage in spontaneous activity.
So, what is classified as a “spontaneous” activity nowadays?
For those who do engage in spontaneity, the most popular activities include last-minute trips (59%), impulse shopping (49%) or trying new restaurants on a whim (43%). Interestingly, just one-third (34%) of those surveyed mentioned picking up a new hobby as the spontaneous activity they’d partake in.
Is digital overconsumption stifling spontaneity nationwide?
The survey also revealed compelling insights regarding the nation's digital consumption habits and how these patterns may contribute to the overwhelming boredom and monotony experienced nationwide. For example, while 76% of people prefer to consume short-form content (reels, soundbites, snippets), 75% also admit that this particular type of content impacts their attention span and ability to focus, which could also be referred to as “brain rot”.
This rings true particularly when it comes to consuming more traditional or ‘old-school’ content, such as simply watching a movie or reading a book, as 63% of people admit they struggle to concentrate on this type of content now compared to just five years ago.
Commenting on the findings, Julie Blakeney, Managing Director at Jailbird Communications, said:
“In an age of mass online consumption, we as consumers have become used to instant gratification. The survey results indicate that this constant ‘on-demand access’ may be robbing us of the joy of spontaneity, leaving little to no room for unexpected adventures or unplanned moments. The results also suggest that this constant bombardment of information has shortened our attention spans. So, instead of delving into the unknown, people are glued to screens, searching for the next quick fix.
Interestingly, the data does show that consumers seek more stimulating and enriching ‘real life’ experiences. This is an important insight for brands and something we highlight to all clients when developing creative campaigns.
Highlighting the role of social media in our everyday lives, she continued:
“It’s critical to acknowledge the positive impact social media can have in our day-to-day lives, both personally and professionally. It consistently offers new ways to create, connect, and collaborate. However, it’s crucial to set boundaries and balance online and offline activity to ensure we don't lose sight of the simple things that make life meaningful. ”