HELLOFRESH: COST OF LIVING

Challenge

Position HelloFresh as a cost efficient, reliable alternative to weekly grocery shopping during Ireland’s cost of living squeeze.

Insight

While Irish households are spending around 40 percent more on groceries than three years ago, HelloFresh pricing has stayed stable, offering predictability when people crave control.

Idea

We humanised grocery inflation by turning headlines into lived experience, surveying Irish households after an Irish Times investigation to show what rising prices actually mean week to week, and positioning HelloFresh’s consistent pricing as a rare point of certainty.

Impact

• Total reach: 11,000,000

• 100+ pieces of lifestyle coverage nationwide.

• Senior stakeholder thought leadership interviews in key business press.