Featured Case Study: Bulmers - It’s Our Time

The Ask: 

• Promote Bulmers newest creative platform, It's Our Time.

• Use PR, social media, and influencer partnerships to highlight the new creative direction, the TV ad, and the new social assets.

• Highlight key elements of the creative platform, including the importance of time with friends, quality conversations and 'free flow' moments in life.

The Spark: 

Inspired by the fact that people's lives are busier than ever, the new creative platform aims to remind people to live in the moment and enjoy time with friends. In particular, the creative highlights the instances when conversations and stories flow to make moments with friends and family truly memorable.

The Solution:

We used the creative as inspiration to build a comprehensive PR, Social, and Influencer marketing strategy, which took on various strands as the campaign progressed. 

We created:

• An impactful press release that landed across trade and business publications. 

• An influencer engagement campaign layered in the 'It's Our Time' message, solidifying it in consumers' minds in the weeks and months after the new creative platform launched. 

• A Social media content strategy that wove in the new platform messaging.

• A Trade-focused media partnership that not only highlighted the essence of the campaign but also drove awareness for particular trade outlets across the country. 

The Impact

The campaign is still ongoing. To date, we have landed coverage in five Trade and Business publications, to date has achieved a social reach of over 520,500 across Bulmers-owned channels as well as through our agency partners, and we continue to work on the rollout of our influencer and media partnerships.